Brand expert and Huffington Post columnist Nik Thakkar, who's delivered collaborative campaigns including Diet Coke by Karl Lagerfeld and Wonderbra by Dita Von Teese, has launched Nephew London, a creative brand strategy and storytelling consultancy specialising in fashion and entertainment.

Working to develop brand credibility across a range of media platforms, current clients include VV Brown, Jodie Harsh and Harrods. The agency will also be working on Diet Coke's fashion platform and digital entertainment service Netflix, in collaboration with global communications agency Exposure Promotions Limited.